Chapter 1
Acquire the ability to choose the right ad formats and creatively integrate your brand’s message for maximum impact.
What You'll Learn: An exploration of the digital advertising landscape, including an overview of major platforms, understanding the specifications for different ad formats, and the critical role creativity plays in ad success.
Overview of Digital Advertising Platforms
Understanding Ad Formats and Specifications
The Role of Creativity in Ads
Transformation: You will begin to view the digital ad space with a strategic eye, understanding how different components work together to create effective campaigns.
