Chapter 2
            
          
            
          
            
          
        
      
        
          
          
            
          
            
          
            
          
        
      
    
    Cut through the data clutter. We’ll show you how to track what matters so you can stop wasting money and start optimizing your spend for real returns.
What You'll Learn: A primer on ad analytics, interpreting key performance indicators, and making data-driven decisions. Includes an introduction to tracking tools like Facebook Pixel.
- Introduction to Ad Analytics 
- Interpreting Key Performance Indicators 
- Data-Driven Decision Making 
- Introduction to Tracking Tools and Facebook Pixel 
Transformation: Become proficient in reading and acting on data insights to refine and improve ad campaigns continually.
 
                        